I know during this difficult time things seem really bleak. Most businesses have shut down, people are struggling to get by, and you'd be right to say we are living in a dark time at the moment.
I'm sure by now you've seen social media posts directed toward the average person that has stated the many homely things you can do during quarantine: Spend time with family, get more rest, start or finish reading that book you've been dying to get to, etc. This blog isn't going to be aimed towards the layfolk because social media is doing a great job of taking care of them. This is directed toward business owners, but always, primarily, I'm going to be talking more in context of restaurants.
While business has slowed and while not ideal, you now have more time on your hands to plan ahead for the future of your business. If there's something that the bad times do that's a good thing is that it reveals our flaws. Now that we are in the thick of it, what have you observed about your business that is holding you back, especially in this time of crisis? If you haven't already, take some time to write those things down, or carry a pen and pocket notepad around to write things down as you notice them.
If you're still making money and you see it fit to try and invest in at least one thing to improve on, great, if not and you deem it a priority to pay your crew and save what money you do have just in case, that's fine to. At least you'll have your goals written down and lined up for when life is able to return to normal.
Another thing you can be doing is cultivating existing and new relationships with service providers. Being on the same page about what your needs are will be a key ingredient for mapping out the future. Even if you can't afford services yet, but you know you'll purchase them at the nearest opportunity, it's still good to take the time now to get to know the service provider you'll be working with.
Next; now would be a great opportunity to show appreciation for your crew who are helping run the ship in rough waters. You can highlight them on social media or get food catered to you. Doing what you can to keep the morale up for your team is imperative during this uncertain time. I can promise you, most of them are wondering when it's their turn to be without a job. For now, keep them focused on the mission, be that rock that keeps them grounded and pushing forward.
We can sit here and complain it's not the best situation, or we can accept the cards dealt to us and make it work. I believe we can still find ways to be creative and help each other out of this mess.
If you're a restaurant who needs help creating content for your social media or needs consultation, currently, Chariot Media is offering these services free. If you feel obligated to compensate us, leaving a positive review on google or Facebook will satisfy us.
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